News Release

Managing Reputation on a threatened planet

Reputation is the number one driver of value for any organisation. We have seen how easily it is tainted through irresponsible use of social media; both by the public and by organisations themselves. Green issues, ethics, sustainability and stakeholder relations all have an impact on how your reputation is perceived.
The Public Relations Institute of Southern Africa (PRISA) is delighted to announce that Professor Jonathan Jansen, Vice-Chancellor and Rector of University of the Free State, will deliver a not-to-be-missed keynote address at 09:00 on Monday, June 09 where he will set the tone of the much-anticipated Annual PRISA Conference at Emperor’s Palace in Kempton Park, Johannesburg, taking place on Monday and Tuesday, June 09 and 10 2014.
This year’s conference is entitled “Managing Reputation on a threatened plant – Communication : trust: Sustainability” and Jansen’s keynote opening address will focus on the opportunities created by the green economy and will address the bigger picture, issues and trends affecting your role as the anchor in ensuring the professional communication and management of reputation.
Jansen’s keynote opening address will set the stage for an impressive line-up of expert speakers that address this year’s theme of managing reputation and will explore how public relations and communication professionals can contribute to the ever changing public relations and communication landscape.
Concurrent practical sessions will share experiences and knowledge, as well as present best practice and practical case studies. Delegates can look forward to include:
• Stakeholder interventions
• Brand awareness through sponsorship
• Legislation affecting social media and the use of personal data
• Measurement of on-line reputation
• Media progress over the past 20 years
• Integrated reporting, including sustainability reporting
• Connecting practitioners and academics in research projects
• Redefining today’s media messaging mix
For more information, visit www.prisa.co.za or contact Susan Richardson at info@prisa.co.za. Early bird registration end 20 May 2014. The conference is open to both members and non-members of PRISA.

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