Cause Marketing

For a company to be truly successful, it should give back to the community” – Angela Barter

A champion of personal responsibility and corporate citizenship, @ Communications takes a leadership role in building mutually beneficial relationships between corporations, brands and organisations around causes that make a difference. 

Abraham Kriel Childcare

Abraham Kriel Childcare has been a feature of the Johannesburg community for almost as long as the city has been in existence. It opened its doors in Langlaagte in 1902 and was followed by the Maria Kloppers “children’s haven” not long after in 1908. Both founders established a lasting culture of faith, hope and love. To this day the “company” relies on faith in God, who will provide for its survival. It provides children with hope for a better future and has a value system that is based on love, which always looks to the best interest of the children. To find out more about Abraham Kriel Childcare visit their website at http://www.abrahamkriel.org/ or call Hilda du Toit on (011) 839-3058.

@ Communications has supported this worthy initiative for many years, providing the organisation with public relations services to generate public awareness and support.

Methodist Homes for the Aged – Garden Village

Garden Village, known as the Friendly Home, is centrally located in the northern suburb of Bordeaux, Randburg. Some 210 people live in the village where the individual’s right to privacy is respected but where there is a genuine warmth and concern for each other.  A host of activities, entertainment and outings are available to cater for everyone’s needs.

There are 127 PFUs (Privately Funded Units), 15 rented units as well as accommodation for 60 people in their caring section which includes frail care and mid care.  A matron, sisters, professional nurses and care workers ensure that residents are well cared for and that their needs are met.

Garden Village is one of thirteen homes owned and managed by Methodist Homes for the Aged, which was established as a welfare organization in 1970 and is incorporated as an association not for gain. As such, it is well placed in its endeavours to provide accommodation and other facilities and services, specifically for the elderly, at the least possible cost.

To find out more about Methodist Home for the Aged visit their website at www.seniorservice.co.za/mha or for Garden Village visit www.seniorservice.co.za/Garden-Village or call them on (011) 787-9316 or email  gardenvillage@mha.co.za.

@ Communications supports the home with ‘Movie Mornings’ which includes a movie, popcorn, sweet treats and tea. Most important though is our ‘time out’ with the elderly, especially for those that don’t have regular visitors or family nearby.

For more insight into corporate community initiatives visit http://www.marketingmix.co.za/pebble.asp?relid=4881